ABOUT US

Our Story

A Perfectly Blended Partner

Solera's story is one of simplicity, grounded in a deep commitment to relationships and a genuine love for people. We embrace a practical philosophy: Prioritize the goals of each client and diligently work to build and safeguard their wealth. 

In the world of finance, where complexity often reigns, Solera shines as an example of simplicity, anchored in authentic relationships and a deep understanding of client needs. Solera’s story will continue to stand as an inspirational example of how people who lead with a servant's heart can shape a successful and purposeful company.

So where did Solera get its name?​​

The Mystery Around the History

Solera is a process for aging wine by fractional blending so that the finished product is a mixture of ages, with the average age gradually increasing as the process continues over the years. The purpose of this labor-intensive process is to maintain a reliable style and quality of the beverage over time. Solera means “on the ground” in Spanish, and it refers to the lower level of the set of barrels or other containers used in the process. The liquid is traditionally transferred from barrel to barrel, top to bottom, with the oldest mixtures being in the barrel directly on the ground. It was not only the love of the process and wine it produces, but also the wine country of California, that inspired Solera’s founder to develop the fractionally blended investment process that has proven to be so successful.

“Four key words helped make my dreams come true. They are: dedication, balance, risk and love.”

Our Values

The Solera team embodies a commitment to integrity, compassion and care, reflecting a spirit of kind-heartedness. We value meaningful relationships with people above all else. Our standard for ourselves is to deliver excellence while continuously seeking to grow in wisdom and service. We honor promises, remain true to our character and intentionally listen to our clients’ challenges and aspirations.

“You can get out of life what you want if you help enough people get what they want.”

We Believe in Integrity​

We choose courage over comfort. We practice our values instead of professing them.

We Pursue Excellence ​

We value a curiosity to continually improve that betters ourselves & our firm. We strive to be at the forefront of the industry & bring leading solutions to our clients.

We Are Humbly Confident ​

We are good at what we do, but we recognize we’re not perfect people. We’re quick to listen & slow to speak.

We Seek
Wisdom ​

We think deeply, read widely, listen to learn & ask questions earnestly. We prioritize time every day to educate ourselves.​

We Love
People ​

We promote a culture of care. We build deep connections with our clients, their families & we consider serving others to be a blessing.​

Solera’s Blended Process

Our approach revolves around the belief that true wealth comes from freedom. The solution to building wealth successfully is not from a financial product, a rate of return, a single strategy, or a financial plan. It comes from a complete economic process. And that begins with understanding Solera’s Blended Process.

Explore

Visit and explore what’s possible. Assess your current financial situation, goals, and risk tolerance. Lay the groundwork for developing your comprehensive plan. 

Empower

Utilizing our LEAP process provides us with a deep and extensive view of your financial landscape - empowering confident decision-making through clarity.  

Execute

Planning is important, but executing is critical. The key to successful financial planning is a strong implementation strategy. 

Evolve

Life doesn’t sit still, it evolves. We commit to building a personal connection with regular meetings to craft and refine your plan as your life changes. 

 

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